June 21, 2023

These are the 7 specific areas you need to consider in your franchise prototype process:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy


These 7 areas will fine tune your plan for the ultimate level of success. In this post, we are going to cover the first three.

Primary Aim

It’s essential in business development to set goals and see a vision for the future. This needs to go beyond the business as you must consider what you want out of life. What do you dream about? How do you see your success unfolding? Recognizing and understanding these things will give you the momentum to get started and the stamina to see it through. Even take a minute to write them down and tape to your desk for a constant reminder of your goals.

Strategic Objectives

These are essential in taking your business from surviving to thriving. All of these objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic objectives, but here are a couple of the most popular:

  1. Money: Setting monetary goals is a powerful yet simple way to see how you are doing at any point in time. It’s simple to measure and easy to find adjustments to help meet this goal.
  2. Worthy Opportunities: When considering partnerships and other business opportunities, you need to think about whether or not they will help you reach your primary aim. Those that will are the best opportunities to seriously consider.

The key in setting standards and goals is not to limit or stress yourself out. You need to find some quantifiable things to measure your progress toward your primary aim. The above are just two suggestions, but regardless of the standards you set, make sure you are paying attention to the details, as this is one of the biggest keys to your success.

Organizational Strategy

The strength of your organizational strategy can make or break your business so it is important to take the time to put together a solid structure from which your business will grow. Generally, a company is organized around the roles and responsibilities that need to be addressed on a daily basis and the personalities that are required to fulfill these roles.

No matter what roles and responsibilities you have defined for your employees, you must always keep your personal primary aim separate from your company’s primary aim or mission statement. Once you’ve identified the primary aim for your company it will be easy to set up a position structure that will work.

Don’t forget to develop position contracts. Your employees should sign a contract of their roles and responsibilities. This helps keep them unmistakable for you, the employee, and other employees and/or vendors, or other individuals.

You can see how these areas all work together to build a solid structure on which to build your business. If you need help defining any of these areas, please don’t hesitate to reach out to me.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}